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~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
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The journal of product & brand management
Economics letters
11,517
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Applied economics
9,554
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8,344
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6,522
The American economic review
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Applied economics letters
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Journal of economic behavior & organization : JEBO
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Intereconomics : review of European economic policy
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of production economics
4,845
Journal of business ethics : JOBE
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Finance research letters
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European economic review : EER
4,066
Computers & operations research : and their applications to problems of world concern ; an international journal
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Journal of econometrics
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Journal of economic theory
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International review of economics & finance : IREF
3,373
Public choice
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Journal of financial economics
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Journal of development economics
3,023
International review of financial analysis
3,022
Journal of international money and finance
2,986
Journal of retailing and consumer services
2,929
International Journal of Energy Economics and Policy : IJEEP
2,922
The review of economics and statistics
2,912
Tourism management : research, policies, practice
2,785
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
611
Showing
1
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10
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611
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
7
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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