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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"EU countries"
~subject:"Estimation"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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EU countries
Estimation
Konsumentenverhalten
Consumer behaviour
392
Brand management
384
Markenführung
384
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
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68
Social web
68
Internet marketing
55
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Persönlichkeitspsychologie
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Article in journal
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394
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4
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4
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Language
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English
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Guzman, Francisco
9
Veloutsou, Cleopatra
5
Fetscherin, Marc
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Applied economics
2,189
Journal of business research : JBR
2,045
Journal of retailing and consumer services
1,936
Applied economics letters
1,519
Intereconomics : review of European economic policy
1,400
Economic modelling
1,152
Economics letters
1,008
Journal of common market studies : JCMS
1,008
Energy economics
967
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
858
International journal of consumer studies
767
International journal of hospitality management
746
Journal of international money and finance
727
Journal of banking & finance
689
Psychology & marketing
660
Finance research letters
602
European economic review : EER
596
International review of economics & finance : IREF
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied financial economics
503
Management science : journal of the Institute for Operations Research and the Management Sciences
492
Technological forecasting & social change : an international journal
491
Journal of econometrics
486
International review of financial analysis
447
The American economic review
442
European research studies
414
Journal of economic behavior & organization : JEBO
414
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
407
The world economy : the leading journal on international economic relations
403
Journal of applied econometrics
401
Asia Pacific journal of marketing and logistics
393
Journal of macroeconomics
390
Food policy : economics planning and politics of food and agriculture
386
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
381
Journal of international financial markets, institutions & money
380
Tourism management : research, policies, practice
365
Labour economics : official journal of the European Association of Labour Economists
363
European journal of marketing : EJM
360
The North American journal of economics and finance : a journal of financial economics studies
360
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ECONIS (ZBW)
394
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1
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10
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394
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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