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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Kundenzufriedenheit
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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270
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270
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Guzman, Francisco
8
Fetscherin, Marc
4
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
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Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
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Maehle, Natalia
2
Pinto, Diego Costa
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Strandvik, Tore
2
Taute, Harry A.
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
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The journal of product & brand management
Journal of retailing and consumer services
719
Journal of business research : JBR
651
International journal of hospitality management
285
The journal of brand management : an international journal
230
Psychology & marketing
176
The journal of services marketing
162
Asia Pacific journal of marketing and logistics
150
Journal of travel and tourism marketing
131
European journal of marketing : EJM
129
Journal of hospitality marketing & management
129
Cogent business & management
127
International journal of contemporary hospitality management
118
Journal of the Academy of Marketing Science
110
Journal of strategic marketing
98
Marketing intelligence & planning
98
The service industries journal
96
Tourism management : research, policies, practice
96
Journal of marketing
95
Journal of international consumer marketing
89
Journal of marketing communications
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of retailing
85
International journal of retail & distribution management
83
The journal of consumer marketing
83
International journal of consumer studies
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Services marketing quarterly
79
Marketing letters : a journal of research in marketing
76
The international review of retail, distribution and consumer research
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
SpringerLink / Bücher
73
Journal of global marketing
72
International journal of internet marketing and advertising : IJIMA
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of service management
68
Journal of Islamic marketing
66
Journal of fashion marketing and management
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
International journal of retail and distribution management
65
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ECONIS (ZBW)
270
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1
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270
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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