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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
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Search: subject_exact:"Loyalität von Kunden"
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Beziehungsmarketing
Vertrauen
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Customer retention
3
Konsumentenverhalten
3
Kundenbindung
3
Markenführung
3
Markenimage
3
Markentreue
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Relationship marketing
3
Personality psychology
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Persönlichkeitspsychologie
2
Brand
1
Brand attachment
1
Brand experience
1
Consumer engagement
1
Consumer-brand identification
1
Customer satisfaction
1
Facebook
1
Internet marketing
1
Kundenzufriedenheit
1
Markenartikel
1
Need for uniqueness
1
Online brand community
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Online-Marketing
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Self-congruity
1
Self-image enhancement
1
Social Web
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Social impact
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Social web
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USA
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United States
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Utilitarianism
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Utilitarismus
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Behi, Azza Temessek
1
Belaid, Samy
1
Brexendorf, Tim Oliver
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Chieng, Fayrene
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Faßnacht, Martin
1
Kingshott, Russel PJ
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Roy, Rajat
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Sharma, Piyush
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Simon, Carina
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The journal of product & brand management
Journal of retailing and consumer services
20
Journal of business research : JBR
12
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Edward Elgar E-Book Archive
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Tourism management : research, policies, practice
3
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Elgar original reference
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
European journal of marketing
2
Forschungsgruppe Konsum und Verhalten
2
Handbook of research on retailer-consumer relationship development
2
International business review : the official journal of the European International Business Academy
2
International journal of business excellence
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of Indian business research
2
Journal of business economics and management
2
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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