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~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Kreativität"
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Brand image
Kreativität
Product design
13
Produktgestaltung
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8
Consumer behaviour
6
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6
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5
Logo design
4
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2
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The journal of product & brand management
Creativity and innovation management
7
Journal of business research : JBR
7
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
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California management review
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Corporate creativity : developing an innovative organization
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International journal of product development : IJPD
5
SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Understanding Innovation
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Human relations
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International studies of management and organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management inquiry
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Journal of marketing communications
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Personality, design and marketing : matching design to customer personal preferences
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Beck kompakt
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Beiträge und Positionen der HTW Berlin
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Beiträge zum Produkt-Marketing
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ECONIS (ZBW)
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date (oldest first)
1
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
3
User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
Saved in:
4
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
5
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
6
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
7
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
8
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
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