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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Product design
13
Produktgestaltung
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Markenführung
8
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6
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6
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6
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The journal of product & brand management
The journal of brand management : an international journal
12
Journal of business research : JBR
5
Journal of marketing
5
Advances in international marketing
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Organizational identity in practice
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Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
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International journal of product development : IJPD
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ
1
Advances in International Marketing Ser.
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Sensorik im Marketing
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Birkhäuser Generalstandingorder
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Boston U. School of Management Research Paper
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Brand the Future : systematische Markenentwicklung im B2B
1
California management review
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Columbia Business School Research Paper
1
Corporate reputation review : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Design management : exploring fieldwork and applications
1
Design thinking : integrating innovation, customer experience and brand value
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Dissertation.de
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ECONIS (ZBW)
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1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
Saved in:
3
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
4
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
5
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
6
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
7
Designers' wooden furniture ecodesign implementation in Scandinavian country-of-origin (COO) branding
Lähtinen, Katja
;
Samaniego Vivanco, Dora Alina
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 180-191
Persistent link: https://www.econbiz.de/10010393868
Saved in:
8
Design benefits, emotional responses, and brand engagement
Franzak, Frank
;
Makarem, Suzanne
;
Jar, Haeran
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
Saved in:
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