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~isPartOf:"The journal of product & brand management"
~subject:"Environmental management"
~subject:"Markenartikel"
~subject:"Success factor"
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Environmental management
Markenartikel
Success factor
Brand management
386
Markenführung
386
Consumer behaviour
320
Konsumentenverhalten
319
Brand image
281
Markenimage
281
Brand
196
Beziehungsmarketing
101
Relationship marketing
101
Social Web
57
Social web
57
Preismanagement
52
Pricing strategy
52
Internet marketing
48
Online-Marketing
48
Marketing management
40
Marketingmanagement
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Brand loyalty
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Advertising effects
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Guzman, Francisco
6
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4
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1
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1
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The journal of product & brand management
Business strategy and the environment
506
Journal of business research : JBR
347
The journal of brand management : an international journal
241
Corporate social responsibility and environmental management
206
SpringerLink / Bücher
194
International journal of production economics
193
Journal of business ethics : JOBE
174
Journal of retailing and consumer services
163
International journal of hospitality management
122
International journal of production research
118
Technological forecasting & social change : an international journal
115
International Journal of Energy Economics and Policy : IJEEP
111
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
102
Industrial marketing management : the international journal for industrial and high-tech firms
93
Gabler Edition Wissenschaft
89
Transportation research / E : an international journal
80
Finance research letters
79
Energy economics
74
Cogent business & management
73
Europäische Hochschulschriften / 5
71
European journal of operational research : EJOR
67
European journal of marketing : EJM
65
Springer eBook Collection
62
International journal of contemporary hospitality management
57
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
54
Psychology & marketing
54
Asia Pacific journal of marketing and logistics
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
49
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
48
Business & society
46
Journal of strategic marketing
46
Management research review
45
Marketing intelligence & planning
45
Harvard business review : HBR
42
International journal of logistics systems and management
42
Business horizons
41
Springer eBook Collection / Business and Economics
41
Journal of marketing communications
40
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ECONIS (ZBW)
200
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1
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
9
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
10
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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