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~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
~subject:"Theory"
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Konsumentenverhalten
Markenimage
Service quality
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Customer value
13
Kundenwert
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Beziehungsmarketing
10
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10
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10
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9
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The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
38
International journal of hospitality management
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
The service industries journal
15
Gabler Edition Wissenschaft
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
Journal of service management
9
Journal of service research : JSR
9
International journal of contemporary hospitality management
8
The journal of services marketing
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Cogent business & management
7
Handbook of research on customer equity in marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of marketing research : JMR
7
Marketing theory
7
Service business
7
Technological forecasting & social change : an international journal
7
European journal of marketing : EJM
6
Journal of hospitality and tourism insights
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Springer eBook Collection / Business and Economics
6
The TQM journal : the international review of organizational improvement
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services and operations management
5
Journal of consumer behaviour : an international research review
5
Journal of customer behaviour
5
Journal of service theory and practice : JSTP
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
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ECONIS (ZBW)
11
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date (oldest first)
1
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
Saved in:
4
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
8
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
9
The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Beneke, Justin
;
Flynn, Ryan
;
Greig, Tamsin
;
Mukaiwa, Malissa
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 218-228
Persistent link: https://www.econbiz.de/10009769839
Saved in:
10
Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda
;
Dubois, Pierre-Louis
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
Saved in:
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