The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Justin Beneke, Ryan Flynn, Tamsin Greig and Malissa Mukaiwa
| Year of publication: |
2013
|
|---|---|
| Authors: | Beneke, Justin ; Flynn, Ryan ; Greig, Tamsin ; Mukaiwa, Malissa |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 3, p. 218-228
|
| Subject: | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769839