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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
288
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Broyles, S. Allen
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The journal of product & brand management
Journal of business research : JBR
2,277
Journal of retailing and consumer services
2,036
International journal of hospitality management
1,037
Journal of economic behavior & organization : JEBO
1,037
Economics letters
987
Tourism management : research, policies, practice
947
Journal of business ethics : JOBE
899
Management science : journal of the Institute for Operations Research and the Management Sciences
884
Games and economic behavior
808
International journal of consumer studies
788
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Journal of travel and tourism marketing
624
Applied economics
611
European journal of operational research : EJOR
591
Journal of economic psychology : research in economic psychology and behavioral economics
588
Journal of economic theory
569
Public choice
557
The American economic review
550
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
526
Applied economics letters
460
International journal of industrial organization
442
Cogent business & management
440
Journal of public economics
427
Asia Pacific journal of marketing and logistics
422
Economics of education review
416
International journal of contemporary hospitality management
409
Finance research letters
402
Journal of marketing research : JMR
401
European journal of marketing : EJM
389
Tourism management perspectives : TMP
388
Journal of banking & finance
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
379
Journal of revenue and pricing management
378
International journal of production economics
375
European economic review : EER
366
Journal of hospitality marketing & management
363
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
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ECONIS (ZBW)
419
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1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
Employee branding dimensions and brand citizenship
behaviour
: exploring the role of mediators in the hospitality context
Dhiman, Praveen
;
Arora, Sangeeta
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10013552941
Saved in:
3
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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