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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
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Brand loyalty
32
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Customer integration
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Marketingmanagement
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Viral marketing
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Brand identification
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Guzman, Francisco
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Broyles, S. Allen
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Kohli, Chiranjeev
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Krystallis, Athanasios
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Leingpibul, Thaweephan
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Vera, Jorge
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Aurier, Philippe
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The journal of product & brand management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Springer eBook Collection / Business and Economics
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
111
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91
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
92
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
93
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
94
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
95
Adding value to insurance products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
96
Uncovering attribute-based determinants of loyalty in cigarette brands
Krystallis, Athanasios
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009745816
Saved in:
97
Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda
;
Dubois, Pierre-Louis
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
Saved in:
98
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
99
The relationship between customer value and pricing strategies : an empirical test
Codini, Anna
;
Saccani, Nicola
;
Sicco, Alessandro
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009685935
Saved in:
100
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
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