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~isPartOf:"The journal of services marketing"
~person:"Aksoy, Lerzan"
~person:"Bruce, Helen L."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
6
Customer satisfaction
4
Dienstleistungsqualität
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Service quality
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Customer experience
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Aksoy, Lerzan
Bruce, Helen L.
Klaus, Philipp
6
Mattila, Anna S.
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Alkire, Linda
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Benoit, Sabine
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Burton, Jamie
3
Dagger, Tracey S.
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Gruber, Thorsten
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Grönroos, Christian
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Harris, Lloyd C.
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The journal of services marketing
Journal of service management
4
Journal of business research : JBR
2
Journal of service research : JSR
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
European journal of marketing
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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ECONIS (ZBW)
6
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Guest editorial: investigating the effect of the physical context on customer
experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
2
The interplay of customer
experience
and commitment
Keiningham, Timothy
;
Ball, Joan
;
Benoit, Sabine
;
Bruce, …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011654644
Saved in:
3
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
4
Special section: advancing customer
experience
and big data impact via academic–practitioner collaboration
Burton, Jamie
;
Alkire, Linda
;
Gruber, Thorsten
;
Bruce, …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 142-147
Persistent link: https://www.econbiz.de/10011654609
Saved in:
5
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
6
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
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