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~isPartOf:"The journal of services marketing"
~person:"Aksoy, Lerzan"
~person:"Gil Saura, Irene"
~person:"Hollebeek, Linda D."
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
4
Customer satisfaction
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Service quality
4
Betriebliche Wertschöpfung
2
Brand image
2
Brand management
2
Customer engagement
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Customer integration
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Customer value
2
Innovation
2
Kundenintegration
2
Kundenwert
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Loyalty
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Markenführung
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Markenimage
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Value creation
2
Big Data
1
Big data
1
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1
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Einzelhandel
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Engagement practices
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Generational cohorts
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Aksoy, Lerzan
Gil Saura, Irene
Hollebeek, Linda D.
Klaus, Philipp
6
Mattila, Anna S.
6
Heinonen, Kristina
5
Alkire, Linda
3
Benoit, Sabine
3
Bruce, Helen L.
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Burton, Jamie
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Dagger, Tracey S.
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Gruber, Thorsten
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Holloway, Betsy Bugg
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Palmer, Adrian
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Beatty, Sharon E.
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Benkenstein, Martin
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Black, Hulda G.
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Choi, Beom Joon
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Chou, En-Yi
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Collier, Joel E.
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Frow, Pennie
2
Furrer, Olivier
2
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Leisen Pollack, Birgit
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2
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The journal of services marketing
Journal of retailing and consumer services
8
Journal of service management
7
Journal of service research : JSR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of service research
3
The journal of brand management : an international journal
3
The service industries journal
3
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Marketing intelligence & planning
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Australasian marketing journal
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
European retail research
1
Handbook of research on customer equity in marketing
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organizations and markets in emerging economies
1
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ECONIS (ZBW)
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1
The role of customer
experience
in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
2
Why switch? : the role of customer variety-seeking and engagement in driving service switching intention
Menidjel, Choukri
;
Hollebeek, Linda D.
;
Urbonavicius, …
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 592-605
Persistent link: https://www.econbiz.de/10014276935
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
5
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
7
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
8
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
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