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Melewar, T. C.
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The marketing review
Journal of business research : JBR
12
European journal of marketing : EJM
7
International studies of management and organization
6
Building corporate identity, image and reputation in the digital era
4
The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
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Qualitative market research : an international journal
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Corporate reputation review
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Corporate reputation review : an international journal
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Journal of general management
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Journal of marketing management : MM
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Journal of strategic marketing
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Routledge studies in marketing
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The journal of business & industrial marketing
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Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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International marketing review
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Journal of Asia Pacific business
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Journal of destination marketing & management
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
2
Export market orientation in universities : bridging the gap between export
marketing
and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
3
Towards a branding oriented higher education sector : an overview of the four perspectives on university
marketing
studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
5
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
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