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~subject:"Brand architecture"
~subject:"Corporate reputation"
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Brand architecture
Corporate reputation
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Brand management
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Markenführung
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23
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23
Consumer behaviour
20
Konsumentenverhalten
20
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16
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15
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8
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Melewar, T. C.
3
Agrawal, Shivan
1
Areni, Charles S.
1
Aspara, Jaakko
1
Bajpai, Naval
1
Banerjee, Saikat
1
Bang, Nguyen
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Broderick, Amanda J.
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Gilani, Hasan
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Khan, Kalim
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1
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1
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1
Sayal, Amber
1
Sujchaphong, Narissara
1
Tikkanen, Henrikki
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Willi, Christine Hallier
1
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The marketing review
The journal of brand management : an international journal
102
Journal of business research : JBR
70
The journal of product & brand management
49
SpringerLink / Bücher
32
European journal of marketing : EJM
31
Journal of strategic marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of retailing and consumer services
26
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Marketing intelligence & planning
15
Corporate reputation review : an international journal
14
International studies of management and organization
13
Journal of marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of the Academy of Marketing Science
12
Corporate communications : an international journal
11
Gabler Edition Wissenschaft
11
International marketing review
11
The journal of business & industrial marketing
11
Business horizons
10
Cogent business & management
10
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Qualitative market research : an international journal
10
Springer eBook Collection
10
Journal of business strategy
9
Journal of promotion management : JPM
9
Journal of retailing
9
Springer eBook Collection / Business and Economics
9
European management journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
5
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
7
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
8
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
9
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
10
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
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