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~isPartOf:"The marketing review"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~subject:"United Kingdom"
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Erfolgsfaktor
Marketing management
United Kingdom
Brand management
52
Markenführung
52
Brand image
34
Markenimage
34
Consumer behaviour
27
Konsumentenverhalten
27
Brand
17
Markenartikel
16
Marketingmanagement
12
Bibliometrics
9
Bibliometrie
9
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Brand loyalty
5
India
5
Indien
5
Literature review
5
Place marketing
5
Standortmarketing
5
Brand equity
4
Customer satisfaction
4
Großbritannien
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Product Placement
4
Product placement
4
Advertising effects
3
Brand architecture
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Innovation
3
KMU
3
Markenarchitektur
3
Markentreue
3
Marketing
3
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English
18
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Melewar, T. C.
3
Corkindale, David
2
Agrawal, Shivan
1
Bajpai, Naval
1
Banerjee, Saikat
1
Bang, Nguyen
1
Baumann, Chris
1
Broderick, Amanda J.
1
Brown, Stephen
1
Chan, Fanny Fong Yee
1
Feather, Denis
1
Granata, Nadio
1
Gray, David
1
Hosoda, Takamichi
1
Jackson, Howard
1
Johnston, Malcolm
1
Kadembo, Ernest M.
1
Kandhadai, Ravi
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Mirzaei, Abas
1
Morikawa, Miyuki
1
Muruganantham, G.
1
Panwar, Tapish
1
Priyadharshini, K.
1
Riley, Debra
1
Saxena, Rajan
1
Sayal, Amber
1
Suhail, Laila Mohamed
1
Sujchaphong, Narissara
1
Vel, K. Prakash
1
Willi, Christine Hallier
1
Yen, Dorothy
1
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The marketing review
Journal of business research : JBR
74
The journal of brand management : an international journal
73
SpringerLink / Bücher
38
The journal of product & brand management
38
European journal of marketing : EJM
37
Journal of marketing management : MM
25
Journal of retailing and consumer services
25
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing communications
21
Journal of the Academy of Marketing Science
20
Journal of marketing
19
Gabler Edition Wissenschaft
15
International marketing review
13
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Trademarks, brands, and competitiveness
12
Cogent business & management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of advertising research
10
Marketing letters : a journal of research in marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Asia Pacific journal of marketing and logistics
9
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Psychology & marketing
9
European research studies
8
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ECONIS (ZBW)
18
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Date (oldest first)
1
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
4
Achieving sustainable competitive advantage through
brand
makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
5
Brand
, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
6
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
8
Brand
placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
9
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
10
Virtual
brand
-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
1
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