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~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
16
Advertising
13
Großbritannien
13
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13
Werbung
13
Marketing theory
12
Marketingtheorie
12
Social Web
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Social web
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Sarkar, Abhigyan
3
Agrawal, Shivan
1
Bajpai, Naval
1
Bang, Nguyen
1
Ekinci, Yuksel
1
Gilani, Hasan
1
Japutra, Arnold
1
Kaprwan, Pankaj
1
Khan, Imran
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Khan, Kalim
1
Khandelwal, Utkal
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Kohli, Gurdeep Singh
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Krishna, G. Radha
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Mathur, Sameer
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Melewar, T. C.
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Moussa, Salim
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Muruganantham, G.
1
Panwar, Tapish
1
Priyadharshini, K.
1
Rahman, Zillur
1
Rao, K. S. Venu Gopal
1
Sarkar, Juhi Gahlot
1
Shobeiri, Saeed
1
Simkin, Lyndon
1
Stevens, Vidar
1
Yen, Dorothy
1
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The marketing review
The journal of brand management : an international journal
246
Journal of business research : JBR
242
The journal of product & brand management
193
Journal of retailing and consumer services
144
European journal of marketing : EJM
62
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
50
Asia Pacific journal of marketing and logistics
44
Marketing intelligence & planning
37
Journal of marketing
34
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
The journal of consumer marketing
31
International journal of hospitality management
29
Journal of fashion marketing and management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of promotion management : JPM
26
Business horizons
25
Journal of marketing management : MM
25
International journal of consumer studies
24
Journal of advertising research
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International marketing review
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
21
Journal of retailing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
3
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
4
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
5
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
6
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
7
A practice-based model of effective
marketing
based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
8
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
9
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
10
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
1
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