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~isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Working papers"
~subject:"Brand management"
~subject:"Digitale Plattform"
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Brand management
Digitale Plattform
Social Web
119
Social web
119
Internet marketing
80
Online-Marketing
79
Tourism
70
Tourismus
69
Consumer behaviour
62
Konsumentenverhalten
62
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52
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52
Tourism marketing
51
Tourismusmarketing
51
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50
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46
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39
Tourismuswirtschaft
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30
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25
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Bilgihan, Anil
2
Campo, Sara
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Jiménez-Barreto, Jano
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Okumus, Fevzi
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Rubio Benito, Natalia
2
Yu, Chung-En
2
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1
Aranda, Evangelina
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1
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1
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1
Cheng, Mingming
1
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1
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1
Dogru, Tarik
1
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1
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1
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Tourism management : research, policies, practice
Working papers
Journal of business research : JBR
185
Journal of retailing and consumer services
91
NBER working paper series
68
The journal of product & brand management
67
Technological forecasting & social change : an international journal
65
The journal of brand management : an international journal
65
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International journal of internet marketing and advertising : IJIMA
60
Information systems research : ISR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Electronic markets : EM ; the international journal of electronic commerce and business media
42
Transportation research / E : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
Springer eBook Collection
39
SpringerLink / Bücher
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of marketing communications
35
International journal of production economics
33
Journal of promotion management : innovations in planning and applied research
30
Business horizons
29
Discussion papers / CEPR
29
CESifo working papers
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
International journal of advertising : the review of marketing communications
28
International journal of hospitality management
27
Journal of management information systems : JMIS
27
Journal of marketing
27
Journal of internet commerce
26
European journal of operational research : EJOR
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of marketing management : MM
23
Working paper / National Bureau of Economic Research, Inc.
23
Electronic commerce research
22
International journal of industrial organization
22
NBER Working Paper
22
Asia Pacific journal of marketing and logistics
21
Management information systems : mis quarterly
21
Cogent business & management
20
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ECONIS (ZBW)
36
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36
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1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
Business models for streaming platforms: content acquisition, advertising and users
Carroni, Elias
;
Paolini, Dimitri
-
2020
-
Prima edizione
Persistent link: https://www.econbiz.de/10012211969
Saved in:
3
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
4
The antecedents of digital collaboration through an enhanced digital platform for destination management : a micro-DMO perspective
Zainal-Abidin, Husna
;
Scarles, Caroline
;
Lundberg, Christine
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013556808
Saved in:
5
Gamification in OTA platforms : a mixed-methods research involving online shopping carnival
Shi, Si
;
Leung, Wilson Ka-shing
;
Munelli, Flavia
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013194436
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
8
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
9
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
10
DMO online platforms : image and intention to visit
Molinillo, Sebastian
;
Liébana-Cabanillas, Francisco
; …
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 116-130
Persistent link: https://www.econbiz.de/10011775100
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