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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Werbewirkung"
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Celebrity-Werbung
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Advertising effects
25
Tourism marketing
15
Tourismusmarketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
9
Destination management
9
Destinationsmanagement
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2
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Tourism management : research, policies, practice
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
25
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
A model of tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
4
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
5
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
6
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
7
Restriction reduction : the effects of mobility restriction on consumers' preferences for advertisements of tourism products
Luo, Xiaoyan
;
Hu, Jihao
;
Wan, Lisa C.
;
Yi, Xiao
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440008
Saved in:
8
Effectiveness of message framing in changing COVID-19 vaccination intentions : moderating role of travel desire
Gursoy, Dogan
;
Ekinci, Yuksel
;
Can, Ali Selcuk
;
Murray, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013326526
Saved in:
9
Effective destination user-generated advertising : matching effect between goal framing and self-esteem
Wang, Lilei
;
Guo, Ziqi
;
Zhang, Guangyu
;
Xu, Xing'an
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326675
Saved in:
10
The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans
Qu, Ying
;
Dong, Yinyin
;
Xu, Feifei
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271580
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