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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenführung"
~subject:"United States"
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Markenführung
United States
Internet marketing
76
Online-Marketing
76
Social Web
47
Social web
47
Tourism marketing
30
Tourismusmarketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Viral marketing
27
Virales Marketing
27
Social media
22
Tourism
21
Tourismus
21
Destination management
20
Destinationsmanagement
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Holiday behaviour
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Online retailing
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Online-Handel
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Brand image
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Brand management
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Hotel industry
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Hotellerie
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Markenimage
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Online reviews
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Website
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Tourism industry
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Tourismuswirtschaft
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Customer satisfaction
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Kundenzufriedenheit
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Beziehungsmarketing
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Relationship marketing
7
Data Mining
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Data mining
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Big data
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Content analysis
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Designation of origin
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Destination image
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Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Aranda, Evangelina
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Cheng, Chia-Kuen
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Cheng, Mingming
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Daly, Timothy
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Dantas, Danilo C.
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Evers, Uwana
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Farrington, Thomas
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Fernández, Alejandra C.
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Fernández-Cavia, José
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Filieri, Raffaele
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Gómez, Mar
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Harrigan, Paul
1
Jiang, Ruochen
1
Kavaratzis, Mihalis
1
Kim, Hyounggon
1
Li, Shanshi
1
Li, Xiang
1
Miles, Morgan P.
1
Molina, Arturo
1
Molinillo, Sebastián
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Nicolau, Juan Luis
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Nusair, Khaldoon
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O'Gorman, Kevin
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Okumus, Fevzi
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Osburg, Victoria-Sophie
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Perez-Vega, Rodrigo
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Petrick, James F.
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Sharma, Abhinav
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Shin, Seunghun
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Sun, Runsheng
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Sénécal, Sylvain
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Taheri, Babak
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Uchinaka, Sanae
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Tourism management : research, policies, practice
Journal of business research : JBR
87
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of retailing and consumer services
39
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
29
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of promotion management : JPM
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Cogent business & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Psychology & marketing
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Young consumers : insight and ideas for responsible marketers
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
15
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1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
3
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
4
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
5
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
6
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
7
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
8
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
9
The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
Saved in:
10
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
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