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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenführung"
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Markenführung
Tourism marketing
325
Tourismusmarketing
323
Holiday behaviour
204
Urlaubsverhalten
204
Tourism
202
Tourismus
198
Destination management
162
Destinationsmanagement
162
Consumer behaviour
127
Konsumentenverhalten
127
Tourism industry
125
Tourismuswirtschaft
125
Beziehungsmarketing
108
Relationship marketing
108
Brand image
91
Markenimage
91
Internet marketing
77
Customer satisfaction
76
Kundenzufriedenheit
76
Online-Marketing
76
Social Web
75
Social web
75
Tourism destination
68
Viral marketing
68
Virales Marketing
68
Hotel industry
67
Hotellerie
67
Tourismusregion
67
Brand management
62
Destination image
42
Dienstleistungsqualität
42
Service quality
42
Designation of origin
35
Herkunftsbezeichnung
35
International tourism
35
Internationaler Tourismus
35
Social media
33
Emotion
30
Event marketing
30
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62
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English
62
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Pike, Steven
4
Baloglu, Seyhmus
2
Campo, Sara
2
Gómez, Mar
2
Hudson, Simon
2
Jiménez-Barreto, Jano
2
Lee, Jin-soo
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Rubio Benito, Natalia
2
Sharma, Abhinav
2
Yu, Chung-En
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Adams, Kweku
1
Aranda, Evangelina
1
Aro, Kaisa
1
Back, Ki-Joon
1
Back, Ki-joon
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bianco, Simone
1
Bilgihan, Anil
1
Blaer, Madelene
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Boo, Soyoung
1
Braun, Erik
1
Brito, Pedro Quelhas
1
Buil, Isabel
1
Busser, James
1
Cai, Liping A.
1
Can, Ali Selcuk
1
Casidy, Riza
1
Chen, Siyun
1
Cheng, Mingming
1
Choe, Yeongbae
1
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Tourism management : research, policies, practice
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
62
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62
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date (oldest first)
1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
3
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
4
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
5
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
6
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
7
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
8
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
9
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
10
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
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