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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social web"
~subject:"Success factor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenpolitik"
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Social web
Success factor
Brand management
62
Markenführung
62
Brand image
40
Markenimage
40
Tourism marketing
24
Tourismusmarketing
24
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
12
Hotellerie
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Beziehungsmarketing
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Relationship marketing
11
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10
Holiday behaviour
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Aufsatz in Zeitschrift
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17
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17
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Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Aranda, Evangelina
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Blaer, Madelene
1
Cheng, Mingming
1
Daly, Timothy
1
Dantas, Danilo C.
1
Evers, Uwana
1
Farrington, Thomas
1
Feng, Wenting
1
Fernández, Alejandra C.
1
Filieri, Raffaele
1
Frost, Warwick
1
Gómez, Mar
1
Hanna, Sonya
1
Harrigan, Paul
1
Hudson, Rupert
1
Hudson, Simon
1
Jiang, Ruochen
1
Laing, Jennifer
1
Li, Shanshi
1
Madden, Thomas Justin
1
Miles, Morgan P.
1
Molina, Arturo
1
Molinillo, Sebastián
1
Nicolau, Juan Luis
1
Nusair, Khaldoon
1
O'Gorman, Kevin
1
Okumus, Fevzi
1
Osburg, Victoria-Sophie
1
Perez-Vega, Rodrigo
1
Roth, Martin S.
1
Rowley, Jennifer
1
Sharma, Abhinav
1
Shin, Seunghun
1
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Tourism management : research, policies, practice
Journal of business research : JBR
108
The journal of brand management : an international journal
58
The journal of product & brand management
58
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of strategic marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global fashion marketing : JGfM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Marketing theory
9
European journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
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ECONIS (ZBW)
17
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17
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1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
3
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
4
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
5
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
6
The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
7
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
8
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
9
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
10
The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
Saved in:
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