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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Werbewirkung"
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Search: ("Behavioural economics" OR "Consumers" OR "Nudging" OR "Policy Making" OR "Public Policy") AND NOT isPartOf:Intereconomics
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Subject
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Werbewirkung
Consumer behaviour
240
Konsumentenverhalten
239
Jugendliche
161
Youth
161
Children
130
Kinder
129
Target group
60
Zielgruppe
60
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Advertising
36
Advertising effects
36
Werbung
35
Eating habit
32
Ernährungsverhalten
32
Brand image
29
Markenimage
29
USA
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United States
29
Brand management
28
Markenführung
28
Students
25
Studierende
25
China
23
Food
23
Eltern
22
Parents
22
Consumer socialization
21
France
21
Frankreich
21
Gender
21
Geschlecht
21
Lebensmittel
20
Brand
19
Qualitative methods
19
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36
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English
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Chan, Kara
4
Ng, Yu Leung
4
Phau, Ian
2
Roy, Subhadip
2
Abbasi, Amir Zaib
1
Anyukhina, Irina
1
Araújo, Elton Gean
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Bush, Bianca
1
Cappelli, Christopher
1
Cartwright, Robert Freeman
1
Cassia, Fabio
1
Chen, Huan
1
Choudhary, Sharuti
1
Daems, Kristien
1
Daswani, Aarzoo
1
De Jans, Steffi
1
Deterding, Audrey
1
Ding Hooi Ting
1
Dix, Steve
1
Fan, Fei
1
Ferguson, Graham
1
Francis, Alisha L.
1
Fung, Maggie S. K.
1
Furnham, Adrian
1
García-Béjar, Ligia
1
Gardner, Meryl P.
1
Giraldi, Janaina de Moura Engracia
1
Golinkoff, Roberta Michnick
1
Gurieva, Yulia
1
Heiney-Gonzalez, Daniel
1
Henrie, Kenneth M.
1
Horsch-Pasek, Kathy
1
Hudders, Liselot
1
Jain, Varsha
1
Liu, Jianqiong
1
Loose, Femke
1
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Young consumers : insight and ideas for responsible marketers
Journal of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of advertising research
21
International journal of advertising : the review of marketing communications
19
Journal of business research : JBR
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of promotion management : JPM
14
Journal of retailing and consumer services
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of international consumer marketing
10
Cogent business & management
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of promotion management : innovations in planning and applied research
8
Marketing letters : a journal of research in marketing
8
Health marketing quarterly
7
International journal of consumer studies
7
Journal of Islamic marketing
7
Journal of global marketing
7
ERIM report series research in management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
NBER Working Paper
6
NBER working paper series
6
Stanford University Graduate School of Business research paper
6
The journal of consumer marketing
6
CESifo working papers
5
Engaging consumers through branded entertainment and convergent media
5
Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing
4
Global business review
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of current issues and research in advertising
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
36
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1
How Chinese young
consumers
respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
2
Branded product placement and pre-teenaged
consumers
: influence on brand preference and choice
Toomey, Deborah A.
;
Francis, Alisha L.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
Saved in:
3
College-aged young
consumers
interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult
consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
6
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
7
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
8
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
9
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
10
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
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