//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~person:"Bang, Nguyen"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Higher education institution
2
Hochschule
2
Markenführung
2
Brand architecture
1
Branding in higher education
1
Corporate branding
1
Führungsstil
1
Großbritannien
1
Higher education financing
1
Higher education marketisation
1
Hochschulfinanzierung
1
Internal branding
1
International marketing
1
Internationales Marketing
1
Leadership style
1
Markenarchitektur
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Students
1
Studierende
1
Studium
1
United Kingdom
1
University
1
University corporate branding
1
University education
1
employee brand support
1
higher education
1
internal branding
1
internal marketing
1
transformational leadership
1
universities
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
English
Author
All
Bang, Nguyen
Tomczak, Torsten
20
Henkel, Sven
11
Wentzel, Daniel
11
Esch, Franz-Rudolf
10
Kernstock, Joachim
8
Schmidt, Holger J.
7
Herrmann, Andreas
5
Baumgarth, Carsten
4
Brexendorf, Tim Oliver
4
Chapleo, Chris
4
King, Ceridwyn
4
Walter, Benjamin von
4
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Grace, Debra
3
Heitmann, Mark
3
Khanyapuss Punjaisri
3
Ahmad, Ayyaz
2
Ashfaq, Rafiya
2
Aurand, Timothy W.
2
Batt, Verena
2
Biesalski, Alexander
2
Binu Raj, Asha
2
Botzenhardt, Florian
2
Boukis, Achilleas
2
Brexendorf, Tim
2
Bruhn, Manfred
2
Bräunl, Manfred
2
Clark, Paul
2
Dahle, Dag Yngve
2
Du Preez, Rose
2
Erkmen, Ezgi
2
Fiaz, Muhammad
2
Fischer, Alexander
2
Hancer, Murat
2
Hesse, Andreas
2
Hirvonen, Saku
2
Hultén, Peter
2
more ...
less ...
Published in...
All
Journal of marketing for higher education
1
The marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
2
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->