//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~subject:"Corporate culture"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Internal branding
169
Interne Markenführung
121
Markenführung
93
Brand management
92
Brand image
55
Markenimage
55
International marketing
42
Internationales Marketing
42
HR marketing
31
Personalmarketing
31
internal branding
29
Arbeitsverhalten
25
Work behaviour
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand
21
Markenartikel
21
Unternehmenskultur
20
Corporate reputation
18
Firmenimage
18
Internal communication
18
Interne Kommunikation
18
Leadership
16
Personalführung
16
Employee retention
14
Mitarbeiterbindung
14
Arbeitskräfte
13
Beziehungsmarketing
13
Brand architecture
13
Human Resource Management
13
Markenarchitektur
13
Personalmanagement
13
Relationship marketing
13
Workforce
13
Brand equity
10
Deutschland
10
Germany
10
Arbeitszufriedenheit
8
Führungsstil
8
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
12
Book section
12
Article in journal
8
Aufsatz in Zeitschrift
8
Case study
3
Fallstudie
3
Language
All
German
English
Author
All
Herrmann, Andreas
2
Tomczak, Torsten
2
Wentzel, Daniel
2
Anisimova, Tatiana
1
Balmer, John M.T.
1
Bashir, Mohsin
1
Baumgarth, Carsten
1
Bhutta, M Khurrum S.
1
Biedenbach, Galina
1
Boukis, Achilleas
1
Burmann, Christoph
1
Collins, Hilary
1
Crespin-Mazet, Florence
1
Diamantopoulos, Adamantios
1
Ebersbach, Lydia
1
Esch, Franz-Rudolf
1
Fortini-Campbell, Lisa
1
Goglio-Primard, Karine
1
Graumann, Matthias
1
Grumbach-Palme, Cathrine
1
Günther, Ulrike
1
Henkel, Sven
1
Hultén, Peter
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Lee, Sang Bong
1
Leeb, Karin
1
Leijerholt, Ulrika
1
Löhndorf, Birgit
1
Matanda, Margaret Jekanyika
1
Mavondo, Felix T.
1
Naidoo, Rajani
1
Ndubisi, Nelson Oly
1
Papastathopoulos, Avraam
1
Pringle, James
1
Riley, Nicola
1
Sanktjohanser, Jana
1
Schmidt, Marco
1
Shahi, Saman Goher
1
Stähler, Tobias
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Antecedents and outcomes of employee-based brand equity
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Best practice der Markenführung
1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Kellogg on marketing
1
Public management review
1
The institutional development of business schools
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
3
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
Saved in:
6
Markenidentität durch wertorientierte Mitarbeiterkommunikation
Stähler, Tobias
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 71-90)
.
2014
Persistent link: https://www.econbiz.de/10010471015
Saved in:
7
Branding business schools : academic struggles with the management of reputation
Naidoo, Rajani
;
Pringle, James
- In:
The institutional development of business schools
,
(pp. 176-195)
.
2014
Persistent link: https://www.econbiz.de/10010471388
Saved in:
8
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
9
Using branding to effect internal change at Spie Batignolles
Collins, Hilary
;
Crespin-Mazet, Florence
; …
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10009387267
Saved in:
10
Internal & Employer Branding im Tourismus : Hotel Hochschober und das "Goldene Beziehungsdreieck"
Grumbach-Palme, Cathrine
;
Leeb, Karin
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 175-187)
.
2010
Persistent link: https://www.econbiz.de/10003898142
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->