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~language:"deu"
~person:"Hippner, Hajo"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Computer-assisted marketing
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Case study
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Hippner, Hajo
Meffert, Heribert
32
Pepels, Werner
17
Bruhn, Manfred
16
Zerres, Michael P.
14
Drees, Norbert
11
Bauer, Hans H.
9
Belz, Christian
9
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7
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Kotler, Philip
6
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5
Häusel, Hans-Georg
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Kilian, Thomas
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Albach, Horst
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Armstrong, Gary
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Bieger, Thomas
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Dreyer, Axel
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Mattmüller, Roland
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Meissner, Hans Günther
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Nufer, Gerd
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Reinecke, Sven
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Roth, Peter
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Schneider, Willy
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Tomczak, Torsten
4
Wagner, Udo
4
Ammann, Paul
3
Baaken, Thomas
3
Bühler, André W.
3
Deseniss, Alexander
3
Engelhardt, Werner Hans
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Fantapié Altobelli, Claudia
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Business Computing
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ECONIS (ZBW)
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo
(
ed.
);
Hubrich, Beate
(
ed.
); …
-
2011
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008858215
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2
Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo
(
ed.
);
Merzenich, Melanie
(
contributor
); …
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
Saved in:
3
Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases
Hippner, Hajo
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
Saved in:
4
Computer based marketing : das Handbuch zur Marketinginformatik
Hippner, Hajo
(
ed.
);
Meyer, Matthias
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10014267913
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