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ECONIS (ZBW)
71
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1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
3
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
4
Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention
Guo, Yanbing
;
Zhu, Zhuanfa
- In:
Tourism review
78
(
2023
)
4
,
pp. 1203-1216
Persistent link: https://www.econbiz.de/10014323263
Saved in:
5
Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
6
From ruins to heritage tourism sites : exploring tourists' perceptions, evaluations and behavioral intentions toward natural disaster sites
Wang, Jinwei
;
He, Qimin
;
Qian, Lili
;
Wang, Guoquan
- In:
Tourism review
78
(
2023
)
3
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014301953
Saved in:
7
An analytical autoethnographic study of culture's role in transformative tourism experiences
Teoh, Mark Weiyii
;
Kwek, Anna
;
Wang, Ying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014310327
Saved in:
8
Immersive digital tourism : the role of multisensory cues in digital museum experiences
Guo, Kexin
;
Fan, Alei
;
Lehto, Xinran Y.
;
Day, Jonathon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 1017-1039
Persistent link: https://www.econbiz.de/10014312352
Saved in:
9
Exploring tourist behavior in a reused heritage site
Lee, Yi-Ju
;
Tsai, I-Ying
;
Chang, Te-Yi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 1071-1088
Persistent link: https://www.econbiz.de/10014312360
Saved in:
10
Perceived authenticity and place attachment : new findings from Chinese world heritage sites
Yi, Xiaoli
;
Fu, Xiaoxiao
;
So, Kevin Kam Fung
;
Zheng, Chunhui
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
5
,
pp. 800-826
Persistent link: https://www.econbiz.de/10014292005
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