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Dienstleistung
10
Services
7
Robot
6
Roboter
6
Dienstleistungssektor
5
Customer service
4
Dienstleistungsqualität
4
Kundenservice
4
Service industry
4
Service quality
4
Artificial intelligence
3
Künstliche Intelligenz
3
Marketing
3
Service robots
3
AI
2
Automation
2
Automatisierung
2
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2
Self-service technology
2
Agency
1
Ambidexterity
1
Artificial Intelligence
1
B-to-B-Marketing
1
Buffering
1
Business-to-business marketing
1
Büro
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ChatGPT
1
Corporate digital responsibility
1
Cost-effective service excellence
1
Cost-effectiveness
1
Culture
1
Dienstleistungsbetrieb
1
Dienstleistungsmarketing
1
Digital
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Dual culture strategy
1
Embarrassment
1
Ethics, Service Revolution
1
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Wirtz, Jochen
Edvardsson, Bo
27
Görg, Holger
24
Gustafsson, Anders
19
Witell, Lars
19
Mukherjee, Arpita
18
Bitner, Mary Jo
17
Serafica, Ramonette B.
17
Kowalkowski, Christian
16
Grönroos, Christian
15
Mattoo, Aaditya
15
Zeithaml, Valarie A.
15
Gallouj, Fai͏̈z
14
Vargo, Stephen L.
14
Hoekman, Bernard M.
13
Rubalcaba-Bermejo, Luis
13
Stauss, Bernd
13
Miles, Ian D.
12
Bruhn, Manfred
11
Kristensson, Per
11
Lusch, Robert F.
11
Polese, Francesco
11
Tronvoll, Bård
11
Amiti, Mary
10
Crinò, Rosario
10
Debaere, Peter
10
Gebauer, Heiko
10
Parasuraman, A.
10
Raff, Horst
10
Sundbo, Jon
10
Berry, Leonard L.
9
Corsten, Hans
9
Fisk, Raymond P.
9
Gremler, Dwayne D.
9
Gössinger, Ralf
9
Hipp, Christiane
9
Jaakkola, Elina
9
Kindström, Daniel
9
Kleinaltenkamp, Michael
9
Lovelock, Christopher H.
9
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A Research Agenda for Service Marketing
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
The journal of business & industrial marketing
1
The service industries journal
1
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ECONIS (ZBW)
10
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1
Service robots, agency and embarrassing service encounters
Pitardi, Valentina
;
Wirtz, Jochen
;
Paluch, Stefanie
; …
- In:
Journal of service management
33
(
2022
)
2
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
Saved in:
2
Service robots and their implications for service delivery
Wirtz, Jochen
;
Kunz, Werner H.
;
Paluch, Stefanie
; …
- In:
A Research Agenda for Service Marketing
,
(pp. 23-43)
.
2024
Persistent link: https://www.econbiz.de/10014517864
Saved in:
3
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
4
Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
Saved in:
5
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
Wirtz, Jochen
;
Hofmeister, Johannes
;
Chew, Patricia Y. P.
; …
- In:
The service industries journal
43
(
2023
)
15/16
,
pp. 1173-1196
Persistent link: https://www.econbiz.de/10014423344
Saved in:
6
Service robots and the future of services
Paluch, Stefanie
;
Wirtz, Jochen
;
Kunz, Werner H.
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 423-435)
.
2020
Persistent link: https://www.econbiz.de/10012301924
Saved in:
7
Cost-effective service excellence
Wirtz, Jochen
;
Zeithaml, Valarie A.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10011865100
Saved in:
8
Essentials of services marketing
Wirtz, Jochen
;
Lovelock, Christopher H.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10013547381
Saved in:
9
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
Saved in:
10
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
Saved in:
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