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~language:"eng"
~language:"hun"
~person:"Vrontis, Demetris"
~subject:"Marketing"
~type_genre:"Article in journal"
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Marketing
Consumer behaviour
38
Konsumentenverhalten
38
Innovation
30
Firm performance
29
Unternehmenserfolg
29
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
23
Brand management
23
KMU
23
Markenführung
23
Relationship marketing
23
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23
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21
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20
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Vrontis, Demetris
Leeflang, Peter
14
Laczniak, Gene R.
13
Layton, Roger A.
13
Kumar, V.
12
Shultz, Clifford J.
12
Lim, Weng Marc
11
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Stremersch, Stefan
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kraus, Sascha
7
Kumar, Satish
7
Lusch, Robert F.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Uslay, Can
7
Wooliscroft, Ben
7
Babin, Barry J.
6
Beninger, Stefanie
6
Brennan, Ross
6
Dholakia, Nikhilesh
6
El-Bassiouny, Noha
6
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International marketing review
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of transnational management : the official journal of the International Management Development Association
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
13
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1
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10
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13
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
3
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
Marketing research on mergers and acquisitions : a systematic review and future directions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
International marketing review
34
(
2017
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10011730786
Saved in:
6
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
7
Marketing and innovation in business
Vrontis, Demetris
(
ed.
);
Christofi, Michael
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011418385
Saved in:
8
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
9
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
10
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
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