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~language:"eng"
~language:"por"
~subject:"Brasilien"
~subject:"Konsumentenverhalten"
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Brasilien
Konsumentenverhalten
Online-Marketing
11,318
Internet marketing
11,241
Werbung
9,112
Advertising
9,017
Consumer behaviour
8,286
Werbewirkung
6,813
Advertising effects
6,783
Social Web
5,523
Social web
5,523
Internationales Marketing
4,109
International marketing
4,099
Markenführung
3,018
Brand management
3,017
USA
2,470
United States
2,427
Marketingmanagement
2,301
Marketing management
2,275
Markenimage
2,028
Brand image
2,019
Electronic Commerce
1,979
Theorie
1,970
Online retailing
1,966
Online-Handel
1,966
E-commerce
1,942
Theory
1,939
Relationship marketing
1,839
Beziehungsmarketing
1,836
Viral marketing
1,812
Virales Marketing
1,808
Internet
1,235
Marketing
1,179
Markenartikel
1,142
Brand
1,133
advertising
911
Direktmarketing
876
Direct marketing
871
Social media
852
Website
827
social media
811
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1,326
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Author
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Pelsmacker, Patrick de
30
Septianto, Felix
30
Dens, Nathalie
25
Eisend, Martin
23
Gierl, Heribert
22
Taylor, Charles Raymond
20
Yoon, Sukki
18
Ko, Eunju
17
Pauwels, Koen
17
Diamantopoulos, Adamantios
16
Dwivedi, Yogesh Kumar
16
Usman, Osly
16
Diehl, Sandra
15
Reijmersdal, Eva A. van
15
Wu, Linwan
15
Choi, Yung Kyun
14
Ghose, Anindya
14
Loureiro, Sandra Maria Correia
14
Muehling, Darrel D.
14
Wilbur, Kenneth C.
14
Chan, Kara
13
Dahlén, Micael
13
Filieri, Raffaele
13
Grewal, Dhruv
13
Hudders, Liselot
13
Jang, Soocheong
13
Laroche, Michel
13
Stafford, Marla Royne
13
Teng, Lefa
13
Ilicic, Jasmina
12
Kareklas, Ioannis
12
Matthes, Jörg
12
Mooij, Marieke K. de
12
Phau, Ian
12
Quach, Sara
12
Thaichon, Park
12
Torres, Ivonne M.
12
Dodoo, Naa Amponsah
11
Krishna, Aradhna
11
Law, Chun Hung Roberts
11
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All
National Bureau of Economic Research
17
American Marketing Association
10
Axel-Springer-Verlag
7
IGI Global
6
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Organisation for Economic Co-operation and Development
3
Springer Fachmedien Wiesbaden
3
Erasmus Research Institute of Management
2
NetLibrary, Inc
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Campus Verlag
1
Center for International Research in Consumers Location and Their Environments
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutscher Dialogmarketing Verband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
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Published in...
All
Journal of business research : JBR
348
Journal of retailing and consumer services
226
Journal of marketing communications
181
International journal of advertising : the review of marketing communications
158
International journal of internet marketing and advertising : IJIMA
134
International journal of advertising : the quarterly review of marketing communications
114
Journal of advertising research
111
Psychology & marketing
105
Journal of promotion management : JPM
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
83
International journal of hospitality management
73
Journal of advertising : official publication of the American Academy of Advertising
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Asia Pacific journal of marketing and logistics
68
The journal of brand management : an international journal
66
Marketing letters : a journal of research in marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
Journal of global marketing
57
International marketing review
56
International journal of electronic marketing and retailing : IJEMR
53
Journal of internet commerce
53
Journal of marketing research : JMR
52
European journal of marketing : EJM
51
Journal of marketing
51
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of consumer studies
47
Marketing intelligence & planning
47
Journal of international marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Young consumers : insight and ideas for responsible marketers
42
The journal of consumer marketing
41
Tourism management : research, policies, practice
41
Health marketing quarterly
39
Journal of current issues and research in advertising : JCIRA
39
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Source
All
ECONIS (ZBW)
8,397
EconStor
12
USB Cologne (EcoSocSci)
1
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1
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8,410
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1
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
3
The effect of privacy on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
4
Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart
-
2023
Differential Privacy offers the online
advertising
industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
Saved in:
5
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
6
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
10
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
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