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~language:"eng"
~language:"rus"
~person:"Rahman, Zillur"
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Brand management
20
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20
Brand image
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12
Beziehungsmarketing
11
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Rahman, Zillur
Melewar, T. C.
74
Keller, Kevin Lane
57
Balmer, John M. T.
46
De Chernatony, Leslie
44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
33
Ind, Nicholas
33
Uggla, Henrik
33
Fournier, Susan
32
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
28
Gupta, Suraksha
28
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Baumgarth, Carsten
26
Han, Heesup
25
King, Ceridwyn
25
Schroeder, Jonathan E.
25
Burmann, Christoph
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Diamantopoulos, Adamantios
23
Pitt, Leyland F.
23
Vrontis, Demetris
23
Japutra, Arnold
22
Khan, Imran
22
Kunkel, Thilo
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Roper, Stuart
21
Dawes, John
20
Kapferer, Jean-Noël
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Journal of retailing and consumer services
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
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International review on public and non-profit marketing
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Journal of business research : JBR
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Journal of internet commerce
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Management decision : MD
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Marketing intelligence & planning
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Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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The journal of brand management : an international journal
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ECONIS (ZBW)
20
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1
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
4
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
5
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
6
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
7
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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