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~language:"eng"
~language:"spa"
~language:"swe"
~language:"und"
~subject:"Luxury"
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Search: subject:"Brand Management"
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Luxury
Brand management
14,145
Markenführung
14,108
Consumer behaviour
6,924
Konsumentenverhalten
6,923
Markenimage
6,446
Brand image
6,424
Brand
4,771
Markenartikel
4,735
Beziehungsmarketing
2,322
Relationship marketing
2,322
Social Web
1,633
Social web
1,632
Online-Marketing
1,445
Internet marketing
1,433
Marketingmanagement
1,149
Marketing management
1,143
Werbewirkung
987
Advertising effects
984
Luxury goods
806
Luxusgüter
806
Werbung
658
Advertising
651
Einzelhandel
645
Retail trade
641
Markenpolitik
626
Brand loyalty
614
Marketing
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Kundenzufriedenheit
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USA
562
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547
Internationales Marketing
541
Markentreue
537
International marketing
532
Corporate reputation
525
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Seo, Yuri
4
Veg-Sala, Nathalie
4
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3
Dion, Delphine
3
Ko, Eunju
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Septianto, Felix
3
Valette-Florence, Pierre
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2
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2
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1
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1
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Journal of business research : JBR
14
The journal of brand management : an international journal
8
Journal of retailing and consumer services
6
Journal of fashion marketing and management
5
Asia Pacific journal of marketing and logistics
4
The journal of product & brand management
4
Qualitative market research : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
International marketing review
2
Sustainable Luxury : An International Perspective
2
Business horizons
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing
1
Global Journal of Business Research
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
Symphonya. Emerging Issues in Management
1
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
1
The journal of business strategy
1
The marketing review
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ECONIS (ZBW)
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
3
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
4
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
5
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
6
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
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