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~language:"eng"
~language:"spa"
~person:"Bang, Nguyen"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Consumer behaviour
Konsumentenverhalten
78
Brand management
45
Markenführung
45
Brand image
35
Markenimage
35
Advertising effects
28
Werbewirkung
28
Beziehungsmarketing
26
Relationship marketing
26
Advertising
23
Werbung
20
Brand
19
Markenartikel
19
Corporate reputation
17
Firmenimage
17
Customer satisfaction
14
Kundenzufriedenheit
14
Einzelhandel
12
Marketing management
12
Marketingmanagement
12
Retail trade
12
China
9
Internet marketing
9
Online-Marketing
9
Higher education institution
8
Hochschule
8
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8
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8
Social web
8
Öffentlichkeitsarbeit
8
Confidence
7
Dienstleistungsqualität
7
Emotion
7
Innovation
7
Perception
7
Reputation
7
Service quality
7
Theorie
7
Theory
7
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Undetermined
33
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Article
77
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Book section
Aufsatz im Buch
5
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
research-article
1
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Language
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English
Spanish
German
39
Author
All
Bang, Nguyen
Gierl, Heribert
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
76
Belk, Russell W.
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Grewal, Dhruv
66
Nayga, Rodolfo M.
64
Dwivedi, Yogesh Kumar
63
Septianto, Felix
61
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
56
Laroche, Michel
52
Hollebeek, Linda D.
51
Ko, Eunju
51
Pelsmacker, Patrick de
51
Kim, Jungkeun
46
Sharma, Piyush
45
Diamantopoulos, Adamantios
43
Thaichon, Park
42
Rajagopal
41
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Kim, Seongseop
38
Vrontis, Demetris
38
Park, Jungkun
37
Wong, IpKin Anthony
37
Dens, Nathalie
36
Moschis, George P.
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wu, Luorong
36
Bijmolt, Tammo H. A.
35
Eisend, Martin
35
Guido, Gianluigi
35
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Marketing : ZFP ; journal of research and management
11
Journal of business research : JBR
6
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing : journal of research and management
2
Review of managerial science
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Business process management journal
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Journal of business ethics : JBE
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
78
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1
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
8
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
9
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
10
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
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