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~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"KMU"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
KMU
India
58
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53
Bibliometrics
25
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25
Brand management
18
Markenführung
18
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17
Globalization
17
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14
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14
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14
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14
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Mohan, Rakesh
Paul, Justin
Han, Heesup
113
Mattila, Anna S.
96
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
76
Lusk, Jayson L.
75
Phau, Ian
70
Kumar, Vikas
68
Kraus, Sascha
67
Vrontis, Demetris
65
Grewal, Dhruv
61
Reddy, Y. V.
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Loureiro, Sandra Maria Correia
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59
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57
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56
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53
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Sen, Kunal
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Ko, Eunju
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49
Laroche, Michel
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Sharma, Piyush
48
Thurasamy Ramayah
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Bagozzi, Richard P.
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Gaiha, Raghav
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Pelsmacker, Patrick de
45
Dana, Leo Paul
44
Kim, Jungkeun
44
Rahman, Zillur
44
Singh, Tarlok
44
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43
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Economic developments in India : quarterly update : analysis, reports, policy documents
27
Journal of retailing and consumer services
13
Journal of business research : JBR
6
European management journal
4
International journal of consumer studies
4
Asian economic policy review : AEPR
3
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Small business economics : an international journal
3
Technological forecasting & social change : an international journal
3
International journal of Indian culture and business management
2
Journal of economic literature
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The Indian economic journal
2
Thunderbird international business review
2
Advances in indicative planning
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
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Asian journal of business ethics : AJBE
1
Business standard India ...
1
Cities : the international quarterly on urban policy
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European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
India policy forum
1
India's economy in the 21st century : a collection of select articles
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of world business : JWB
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ECONIS (ZBW)
118
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
4
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
5
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
Saved in:
9
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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