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~language:"eng"
~person:"Aaker, David A."
~person:"Goodstein, Ronald Charles"
~person:"Vogel, Johannes"
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Brand extension
6
Markentransfer
6
Consumer behaviour
5
Konsumentenverhalten
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Brand management
4
Markenführung
4
Marketing management
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Marketingmanagement
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Aaker, David A.
Goodstein, Ronald Charles
Vogel, Johannes
Boisvert, Jean
10
Keller, Kevin Lane
10
Sattler, Henrik
7
Völckner, Franziska
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Walsh, Patrick
5
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sichtmann, Christina
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Wiedmann, Klaus-Peter
4
Bei, Lien-ti
3
Caravella, Mary
3
Carrillat, François A.
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Cobbs, Joe
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Dall'Olmo Riley, Francesca
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Dawar, Niraj
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Dawes, John
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Dhar, Ravi
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Echambadi, Raj
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Faßnacht, Martin
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Gross, Philip
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Heath, Timothy B.
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Hennig-Thurau, Thorsten
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Joshi, Richa
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Kim, Kyeongheui
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
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1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
3
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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