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~language:"eng"
~person:"Andrews, Michelle"
~person:"Barnes, Stuart J."
~person:"Silberer, Günter"
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Mobile marketing
7
Mobile Marketing
6
Mobile communications
6
Mobilkommunikation
6
Internet marketing
5
Online-Marketing
5
Advertising effects
2
Advertising regulation
2
Consumer behaviour
2
Europa
2
Europe
2
Konsumentenverhalten
2
Mobile Business
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
Werbebeschränkung
2
Werbewirkung
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Arbeitsmobilität
1
Big Data
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Big data
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Data Mining
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Data mining
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Deutschland
1
Digital coupons
1
Estimation
1
Fernsehwerbung
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Germany
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Internet der Dinge
1
Internet of Things
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Internet of things
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Kundenbindungsprogramm
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Labour mobility
1
Loyalty program
1
Mobile promotions
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Mobile targeting
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Mobility
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Mobilität
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Andrews, Michelle
Barnes, Stuart J.
Silberer, Günter
Luo, Xueming
10
Chaffey, Dave
8
Fang, Zheng
8
Okazaki, Shintaro
8
Shankar, Venkatesh
8
Alan, Sule
6
Karjaluoto, Heikki
6
Rodgers, Shelly
6
Thorson, Esther
6
Zinman, Jonathan
6
Dwivedi, Yogesh Kumar
5
Fong, Nathan M.
5
Karlan, Dean
5
Sajad Rezaei
5
Smith, Paul R.
5
Spann, Martin
5
Bamoriya, Hemant
4
Bart, Yakov
4
Cemalcılar, Mehmet
4
Fritz, Wolfgang
4
Frost, Raymond
4
Ghose, Anindya
4
Giaglis, George M.
4
Katona, Zsolt
4
Leppäniemi, Matti
4
Narayanan, Sridhar
4
Salo, Jari
4
Stephen, Andrew T.
4
Strauss, Judy
4
Telli Yamamoto, Gonca
4
Alsan, Marcella
3
Amirkhanpour, Monaliz
3
Baek, Tae Hyun
3
Baye, Irina
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Breza, Emily
3
Chandrasekhar, Arun G.
3
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handbook of research on mobile marketing management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
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ECONIS (ZBW)
7
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1
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
5
Key issues in
mobile
marketing
: permission and acceptance
Barnes, Stuart J.
;
Scornavacca, Eusebio
- In:
Ubiquitous commerce for creating the personalized …
,
(pp. 208-218)
.
2009
Persistent link: https://www.econbiz.de/10003852022
Saved in:
6
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
7
Mobile
marketing
: the role of permission and acceptance
Barnes, Stuart J.
;
Scornavacca, Eusebio
- In:
The Second International Conference on Mobile Business …
,
(pp. 153-163)
.
2003
Persistent link: https://www.econbiz.de/10003625679
Saved in:
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