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~language:"eng"
~person:"Baier, Daniel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
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Search: subject:"Virtuelle Realität"
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Konsumentenverhalten
Virtual reality
17
Virtuelle Realität
17
Consumer behaviour
7
Innovation adoption
5
Innovationsakzeptanz
5
Augmented reality
4
Tourism industry
4
Tourismuswirtschaft
4
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Technology acceptance model (TAM)
3
Artificial intelligence
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
Künstliche Intelligenz
2
Mobile Anwendung
2
Mobile application
2
Retail trade
2
Text mining
2
Tourism
2
Tourismus
2
Virtual Reality
2
virtual reality
2
Aesthetic quality
1
Animation design
1
Augmented Reality
1
Augmented reality (AR)
1
Behavioral Intention
1
Brand
1
Brand management
1
Cinematic virtual reality
1
Cognition
1
Cognitive Processing
1
Computerspiel
1
Consumer behavior
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Baier, Daniel
Loureiro, Sandra Maria Correia
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Castronova, Edward
3
Denegri-Knott, Janice
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
2
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Technological forecasting & social change : an international journal
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
3
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
5
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
6
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
7
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
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