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~language:"eng"
~person:"Basset, Guy"
~person:"Gronau, Norbert"
~person:"Stormer, Henrik"
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E-marketing ; Vol. 1
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International journal of retail & distribution management
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Multi-channel communication : the case of Subway attracting new franchisees in France
Perrigot, Rozenn
;
Basset, Guy
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 434-455
Persistent link: https://www.econbiz.de/10009240876
Saved in:
2
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
3
Uniformity in franchising : a case study of a french franchise network with several franchisees having their own website
Perrigot, Rozenn
;
Basset, Guy
;
Briand, Danièle
; …
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
1/2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10009731436
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