//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Brettel, Malte"
~person:"Spillan, John E."
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Marketing management
20
Marketingmanagement
20
Unternehmenserfolg
8
Business start-up
6
Unternehmensgründung
6
KMU
4
SME
4
Comparison
3
Strategic management
3
Strategisches Management
3
USA
3
United States
3
Vergleich
3
Competitive advantage
2
Deutschland
2
Entrepreneurship
2
Entrepreneurship approach
2
Germany
2
Ghana
2
Internet marketing
2
Market orientation
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Peru
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic orientation
2
Thailand
2
Wettbewerbsvorteil
2
Abteilung
1
Aktienrückkauf
1
Betrieblicher Konflikt
1
CATA
1
China
1
Chinese SME
1
Competitive strategy
1
Computer-aided text analysis
1
Consumer behaviour
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
German
3
Author
All
Brettel, Malte
Spillan, John E.
Laukkanen, Tommi
8
Morgan, Neil A.
7
O'Cass, Aron
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Frösén, Johanna
4
Gnizy, Itzhak
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Soewarno, Noorlailie
4
Tjahjadi, Bambang
4
Wong, Ho Yin
4
Anabila, Peter
3
Barnes, Bradley R.
3
Blankson, Charles
3
Chahal, Hardeep
3
Chen, Yang
3
Chung, Henry F. L.
3
Crick, James M.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Doyle, James D.
3
more ...
less ...
Published in...
All
Chinese management studies : CMS
1
Entrepreneurial marketing
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Management research review
1
Technology analysis & strategic management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long
;
Kara, Ali
;
Spillan, John E.
; …
- In:
Chinese management studies : CMS
11
(
2017
)
4
,
pp. 617-636
Persistent link: https://www.econbiz.de/10011805107
Saved in:
2
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
3
Competitive strategy and performance in Southern Ghana
Parnell, John A.
;
Spillan, John E.
;
Mensah, Edwin C.
- In:
International journal of management & enterprise …
13
(
2014
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
Saved in:
4
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
5
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
6
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
7
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
8
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->