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~language:"eng"
~person:"Bruhn, Manfred"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
18
Marketingmanagement
17
Marketing management
13
Management
12
Consumer behaviour
10
Deutschland
10
Dienstleistung
10
Germany
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Marketing
9
Theorie
9
Theory
9
Brand image
8
Markenimage
8
Dienstleistungsmanagement
7
Dienstleistungsqualität
7
Service management
7
Service quality
7
Brand
6
Markenartikel
6
Services
6
Kundenmanagement
5
Lieferantenmanagement
5
Social Web
5
Social web
5
Supplier relationship management
5
Beziehungsmanagement
4
Communication
4
Dienstleistungsbetrieb
4
Dienstleistungsmarketing
4
Dienstleistungssektor
4
Heribert Meffert
4
Internal communication
4
Interne Kommunikation
4
Kommunikation
4
Quality management
4
Qualitätsmanagement
4
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9
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9
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5
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4
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1
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Language
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English
German
99
Author
All
Bruhn, Manfred
Kumar, V.
78
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
46
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Homburg, Christian
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Thaichon, Park
31
Mittal, Vikas
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Grewal, Dhruv
27
Neslin, Scott A.
27
Sheth, Jagdish N.
27
Grönroos, Christian
26
Agnihotri, Raj
25
Quach, Sara
25
Vrontis, Demetris
25
Aksoy, Lerzan
24
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Ruyter, Ko de
24
Bang, Nguyen
23
Lemon, Katherine N.
23
Reinartz, Werner J.
22
Rather, Raouf Ahmad
21
Sesé, F. Javier
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Brodie, Roderick J.
20
Edvardsson, Bo
20
Gustafsson, Anders
20
Harrigan, Paul
20
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Published in...
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European journal of marketing : EJM
2
Marketing : ZFP ; journal of research and management
2
Consumer-brand relationships : theory and practice
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Forum Dienstleistungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Service quality and management
1
The journal of consumer marketing
1
Wissenschaft & Praxis
1
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Source
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ECONIS (ZBW)
18
Showing
1
-
10
of
18
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Complaint
management
on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
7
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
8
The service transformation process : a research agenda in the customer orientation interface
Bruhn, Manfred
;
Braun, Corina
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011566836
Saved in:
9
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
10
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
Saved in:
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