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~language:"eng"
~person:"Burton, Jamie"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
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5
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4
Customer value
2
Kundenwert
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Lieferantenmanagement
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Burton, Jamie
Svensson, Göran
11
Kowalkowski, Christian
8
Christodoulides, George
7
Kumar, V.
7
Terho, Harri
7
Andersen, Poul Houman
6
Casidy, Riza
6
Keränen, Joona
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La Rocca, Antonella
6
Naudé, Peter
6
Grewal, Rajdeep
5
Itani, Omar S.
5
Nyadzayo, Munyaradzi W.
5
Sarkar, Soumya
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Brown, Brian P.
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Krafft, Manfred
4
Mohan, Mayoor
4
Rodriguez, Michael
4
Schmitz, Christian
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Zablah, Alex R.
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Biedenbach, Galina
3
Brown, Brian
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
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Journal of business research : JBR
1
Journal of customer behaviour
1
The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
3
Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy
;
Story, Victoria
;
Burton, Jamie
;
Chan, Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
Saved in:
4
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
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