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~language:"eng"
~person:"Cerf, Moran"
~person:"Hubert, Anita Mirja"
~person:"Häusel, Hans-Georg"
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
2
Founder passion, neural engagement and informal investor interest in startup pitches : an fMRI study
Shane, Scott Andrew
;
Drover, Will
;
Clingingsmith, David
; …
- In:
Journal of business venturing
35
(
2020
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012294103
Saved in:
3
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
4
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
Saved in:
5
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
6
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
7
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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