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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Sharma, Piyush"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
29
Business-to-business marketing
29
Lieferantenmanagement
18
Supplier relationship management
18
Beziehungsmarketing
4
Negotiation techniques
4
Relationship marketing
4
Verhandlungstechnik
4
Bargaining theory
3
Bundling strategy
3
Business-to-Business-Marketing
3
Investitionsgütermarketing
3
Leistungsbündel
3
Negotiations
3
Project management
3
Projektmanagement
3
Verhandlungen
3
Verhandlungstheorie
3
Angebotsbearbeitung
2
Auftragsabwicklung
2
B2B relationships
2
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2
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2
Business-to-business (B2B)
2
Confidence
2
Consumer behaviour
2
Contract
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2
Dienstleistungsmarketing
2
Financial Engineering
2
Financial engineering
2
Gioia methodology
2
Implicit contracts
2
Implizite Kontrakte
2
Innovation
2
Innovation management
2
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2
KMU
2
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Sharma, Piyush
Johnston, Wesley J.
22
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
13
Keränen, Joona
13
Lilien, Gary L.
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Homburg, Christian
11
Kumar, V.
11
Rangarajan, Deva
11
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Ahearne, Michael
9
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
Mora Cortez, Roberto
9
Tzempelikos, Nektarios
9
Zolkiewski, Judy
9
Brown, Brian P.
8
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Springer-Verlag GmbH
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
5
Business relationship management and marketing
4
Springer texts in business and economics
3
ESCP-EAP working paper
2
Springer Texts in Business and Economics
2
SpringerLink / Bücher
2
Fundamentals of business-to-business marketing
1
Journal of business economics : JBE
1
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1
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
1
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1
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
2
"What’s it really worth?" : a meta-analysis of customer-perceived relationship value in B2B markets
Geiger, Ingmar
;
Naacke, David
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 751-773
Persistent link: https://www.econbiz.de/10014227498
Saved in:
3
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
4
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
5
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
6
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
7
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
8
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
9
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
10
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
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