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~language:"eng"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Konsumentenverhalten
37
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
19
Brand image
10
Markenimage
10
Brand management
7
Markenführung
7
Deutschland
6
Experiment
6
Germany
6
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6
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5
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5
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5
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5
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4
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4
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4
Marketingmanagement
4
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3
Beziehungsmarketing
3
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3
Lebensmittel
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3
Luxusgüter
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Market research
3
Marktforschung
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Online-Marketing
3
Perception
3
Print advertising
3
Printwerbung
3
Relationship marketing
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3
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37
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
33
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English
German
39
Author
All
Gierl, Heribert
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
62
Nayga, Rodolfo M.
61
Jang, Soocheong
57
Bagozzi, Richard P.
56
Septianto, Felix
55
Paul, Justin
53
Laroche, Michel
52
Pelsmacker, Patrick de
51
Ko, Eunju
50
Hollebeek, Linda D.
47
Kim, Jungkeun
44
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Thøgersen, John
35
Wiedmann, Klaus-Peter
35
Balaji, M. S.
34
Bijmolt, Tammo H. A.
34
Dennis, Charles
34
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Marketing : ZFP ; journal of research and management
11
Journal of business research : JBR
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
37
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1
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10
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37
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date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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