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~language:"eng"
~person:"Gierl, Heribert"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenführung
Consumer behaviour
33
Advertising effects
18
Werbewirkung
18
Advertising
17
Werbung
15
Brand image
7
Brand management
7
Markenimage
7
Brand
5
Markenartikel
5
Preismanagement
5
Pricing strategy
5
Theorie
5
Theory
5
Deutschland
4
Emotion
4
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Germany
4
Marketing management
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Marketingmanagement
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Internet marketing
3
Luxury goods
3
Luxusgüter
3
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3
Marktforschung
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Online-Marketing
3
Perception
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3
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3
Wahrnehmung
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Advertising planning
2
Bewertung
2
Beziehungsmarketing
2
Brand Evaluations
2
Brand extension
2
Customer service
2
Designation of origin
2
Eroticism
2
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34
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4
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4
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1
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English
German
39
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Gierl, Heribert
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
74
Khare, Arpita
68
Loureiro, Sandra Maria Correia
66
Melewar, T. C.
66
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Paul, Justin
59
Jang, Soocheong
58
Septianto, Felix
58
Bang, Nguyen
55
Belk, Russell W.
52
Ko, Eunju
51
Laroche, Michel
51
Bagozzi, Richard P.
49
Vrontis, Demetris
48
Pelsmacker, Patrick de
47
Diamantopoulos, Adamantios
45
Rajagopal
45
Sharma, Piyush
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Pitt, Leyland F.
42
Merrilees, Bill
41
Das, Gopal
40
Romaniuk, Jenni
40
Thaichon, Park
40
Verhoef, Peter C.
40
Ko, Yong Jae
39
Park, Jungkun
39
Dennis, Charles
38
Rahman, Zillur
38
Hyun, Sunghyup Sean
37
Kim, Seongseop
37
Wong, IpKin Anthony
37
Woodside, Arch G.
36
Dens, Nathalie
35
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Marketing : ZFP ; journal of research and management
11
Journal of business research : JBR
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
34
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34
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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