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~language:"eng"
~person:"Huber, Frank"
~person:"Krafft, Manfred"
~subject:"Theorie"
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Beziehungsmarketing
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Huber, Frank
Krafft, Manfred
Elhauge, Einer
12
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Wickelgren, Abraham L.
8
Kumar, V.
7
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Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
Capturing customer heterogeneity using a finite mixture PLS approach
Hahn, Carsten
;
Johnson, Michael D.
;
Herrmann, Andreas
; …
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10001678868
Saved in:
3
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
4
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
5
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
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