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~language:"eng"
~person:"Kumar, Vikas"
~person:"Law, Rob"
~subject:"Brand management"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Online retailing
India
41
Indien
41
Consumer behaviour
35
Konsumentenverhalten
35
Lieferkette
31
Supply chain
31
Hotel industry
26
Hotellerie
26
Hong Kong
24
Hongkong
24
Multinationales Unternehmen
22
Transnational corporation
22
Bibliometrics
21
Bibliometrie
21
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20
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20
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20
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Globalization
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17
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Kumar, Vikas
Law, Rob
Melewar, T. C.
57
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
34
Phau, Ian
31
Balmer, John M. T.
27
Ko, Eunju
27
Paul, Justin
25
Christodoulides, George
24
Dennis, Charles
24
Gupta, Suraksha
24
Han, Heesup
24
De Chernatony, Leslie
23
Guzman, Francisco
23
Japutra, Arnold
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Diamantopoulos, Adamantios
22
Dwivedi, Yogesh Kumar
22
Foroudi, Pantea
22
Park, Jungkun
22
Rahman, Zillur
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Law, Chun Hung Roberts
21
Pitt, Leyland F.
21
Dens, Nathalie
20
Hollebeek, Linda D.
20
Khan, Imran
20
Pelsmacker, Patrick de
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Baumgarth, Carsten
18
Ekinci, Yuksel
18
Rajagopal
18
Roper, Stuart
18
Abratt, Russell
17
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Journal of retailing and consumer services
4
Journal of travel and tourism marketing
4
International journal of business information systems : IJBIS
2
Marketing intelligence & planning
2
International journal of Indian culture and business management : IJICBM
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of services and operations management : IJSOM
1
International journal of services technology and management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
32
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
3
E-commerce research models : a systematic review and identification of the determinants to success
Ogunmola, Gabriel
;
Kumar, Vikas
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 87-106
Persistent link: https://www.econbiz.de/10014307420
Saved in:
4
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
7
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
10
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
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