//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Möller, K. E. Kristian"
~subject:"Deutschland"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Marketing management
B-to-B-Marketing
7
Business-to-business marketing
7
Marketing
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Business marketing
2
Lieferantenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Selling
2
Supplier relationship management
2
Verkauf
2
Advancing business marketing theory and research
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Brand management
1
Business network
1
Clarifying metatheoretical analysis
1
Clearing the paradigmatic fog in b2b marketing
1
Comparing the North American mainstream research with the IMP research
1
Corporate branding
1
Customer value
1
IMP
1
IMP group
1
Industrial Marketing Management Journal
1
Interaction approach
1
Kundenwert
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Marketing implementation
1
Network approach
1
Ontologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Möller, K. E. Kristian
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
5
Grewal, Rajdeep
4
Homburg, Christian
4
Lilien, Gary L.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Blankson, Charles
3
Cartwright, Severina
3
Cova, Bernard
3
Eggert, Andreas
3
Guo, Chiquan
3
Keränen, Joona
3
Lim, Weng Marc
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Albers, Sönke
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Backhaus, Klaus
2
Bertini, Marco
2
Blythe, Jim
2
Chatterjee, Sharmila C.
2
Cron, William L.
2
Dash, Mihir
2
Davies, Iain A.
2
Ehret, Michael
2
Elg, Ulf
2
Falkenreck, Christine
2
Ford, David
2
G., Sindhu
2
Garry, Tony
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
2
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
3
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->