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~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Bibliometrics"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Bibliometrics
Konsumentenverhalten
Consumer behaviour
45
Advertising effects
43
Werbewirkung
43
Advertising
24
Werbung
24
Belgien
21
Belgium
21
Brand management
16
Markenführung
16
Brand image
14
Markenimage
14
Product Placement
13
Product placement
13
Internet marketing
12
Online-Marketing
12
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10
Virales Marketing
10
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48
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49
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7
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7
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2
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2
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Pelsmacker, Patrick de
Han, Heesup
120
Mattila, Anna S.
96
Kumar, Satish
85
Lusk, Jayson L.
77
Dwivedi, Yogesh Kumar
75
Paul, Justin
71
Phau, Ian
71
Khare, Arpita
68
Grewal, Dhruv
62
Lim, Weng Marc
61
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
59
Jang, Soocheong
58
Law, Chun Hung Roberts
56
Septianto, Felix
55
Belk, Russell W.
52
Kraus, Sascha
51
Laroche, Michel
50
Ko, Eunju
49
Vrontis, Demetris
49
Bagozzi, Richard P.
47
Dhir, Amandeep
45
Kim, Jungkeun
45
Bang, Nguyen
43
Diamantopoulos, Adamantios
43
Eisend, Martin
43
Hollebeek, Linda D.
43
Das, Gopal
41
Rahman, Zillur
41
Sharma, Piyush
41
Chan, Kam C.
40
Rajagopal
39
Rana, Nripendra P.
39
Thaichon, Park
39
Kim, Seongseop
38
Wong, IpKin Anthony
38
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
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International journal of advertising : the quarterly review of marketing communications
7
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
49
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1
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10
of
49
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date (oldest first)
1
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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