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~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
45
Advertising effects
43
Werbewirkung
43
Advertising
24
Werbung
24
Belgien
21
Belgium
21
Brand management
17
Markenführung
17
Brand image
14
Markenimage
14
Online-Marketing
13
Product Placement
13
Product placement
13
Viral marketing
10
Virales Marketing
10
Fernsehwerbung
9
Television advertising
9
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Automotive market
5
Brand placement
5
Children
5
Kfz-Markt
5
Kinder
5
Online reviews
5
Target group
5
Zielgruppe
5
Bibliometrics
4
Bibliometrie
4
Brand extension
4
Computerspiel
4
Emotion
4
Markentransfer
4
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Undetermined
24
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Article
50
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
51
Aufsatz im Buch
8
Book section
8
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Aufsatzsammlung
1
Konferenzschrift
1
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Language
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English
Author
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Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
75
Lusk, Jayson L.
75
Phau, Ian
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
65
Septianto, Felix
63
Nayga, Rodolfo M.
62
Paul, Justin
58
Jang, Soocheong
57
Belk, Russell W.
56
Ko, Eunju
53
Laroche, Michel
49
Hollebeek, Linda D.
48
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Thaichon, Park
44
Vrontis, Demetris
44
Bang, Nguyen
43
Law, Chun Hung Roberts
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Rana, Nripendra P.
40
Das, Gopal
39
Kim, Seongseop
39
Rajagopal
39
Dens, Nathalie
38
Wong, IpKin Anthony
38
Eisend, Martin
37
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
Verhoef, Peter C.
37
Wu, Luorong
37
Balaji, M. S.
35
Hyun, Sunghyup Sean
35
Jebarajakirthy, Charles
35
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Published in...
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International journal of advertising : the quarterly review of marketing communications
8
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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Source
All
ECONIS (ZBW)
51
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1
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10
of
51
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date (oldest first)
1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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